Any organization relies on their membership for their strength and longevity. Public relations is an important part of disseminating information about the purpose of an organization and the potential benefits of membership.
Certainly keeping tried and true methods of communication, such as newsletters is important. But newer methods like Facebook and Twitter will also be important going forward.
Public relations is an important aspect of any organizations image as well as a method of strengthening and growing.
Jill Heckdorf PA-C